Public relations professionals everywhere are sighing relief as the California Recall comes to an end. The Recall seemingly eclipsed other news in the past few weeks. USA aol mail anywhere oday notes it has received "unprecedented national TV coverage for a statewide election, receiving more airtime on the Big Three networks than the White House race." The Tyndall Report claims it came in fourth place last week. But there are public relations lessons to learn from the Recall. Media relations campaigns should be run like political campaigns. Story of the Day: Whether we liked it or not, there was *always* a new story to be told each day of the campaign. Most of us will not have a new, newsworthy story to tell about our company, client, product or service each day. But we should establish a steady rhythm of communication with our media contacts. You establish yourself as a source and you get in the habit of digging for relevant news to send them by doing this. Current events and industry trends often hold a follow-up story opportunity. If you have established yourself as a source, media will either approach you to do a story or pay more attention to your pitch for a follow-up story. Shaping Messages: A lot of time and attention is spent on the messages we distribute. But we should not consider them sacred cows once legal has *finally* signed off on them. Your industry might not be as fast-paced as politics, but you may need to change your message based on external influences.

In an essay at electronic book review on "ecocriticism," Andrew McMurry writes: . . .The resources of poetry and literature and art are not particularly suited for stopping or even slowing the headlong rush into destruction (and this is where I differ from some in ecocriticism. . .who imagine that poetry and art and film can help us tread more lightly on the earth) because the roots of the problem go far deeper than culture can penetrate. Still, a study of culture helps us to understand what sort of creatures we are that we can effectively choose to immolate jbl e150p urselves and the planet. Literature, as we all know, is the human pageant distilled; but it's equally the transhistorical record of a sad and furious primate, a mirror held up to our species' ugliness. Passed through the interpretative lens of ecocritical theory, literature reveals instance after instance of our inability to project, limit, and control the mainly negentropic quality of all our activities in our environments. In simple terms, the price we have paid for the complexity of our things is the decomplexity of earth's things. As a species, we have the power to modify our surroundings to suit our needs but not the wisdom to suit our needs to our surroundings.

This is a fantastic essay by Cory Doctorow. I wish it were three paragraphs longer, but it lays out a thoughtful analysis of the flame/idiot/troll phenomenon. My take: you mail order lobster an't (and shouldn't) treat all customers the same. It's not clear to me that you can always change the attitude of an angry person. But you can avoid bringing down everyone around them.

This is a fantastic essay by Cory Doctorow. I wish it were three paragraphs longer, but it lays out a thoughtful analysis of the flame/idiot/troll phenomenon. My take: you can't (and shouldn't) treat all customers the same. It's not clear to me that you can always change the attitude of an angry person. mall department stores ut you can avoid bringing down everyone around them.

This is a fantastic essay by Cory Doctorow. I wish it were three paragraphs longer, but it lays out a thoughtful analysis of the flame/idiot/troll phenomenon. My take: you can't (and shouldn't) peer evaluations reat all customers the same. It's not clear to me that you can always change the attitude of an angry person. But you can avoid bringing down everyone around them.

In an essay at electronic book review on "ecocriticism," Andrew McMurry writes: . . .The resources of poetry and literature and art are not particularly suited for stopping or even slowing the headlong rush into destruction (and this is where I differ from some in ecocriticism. . .who imagine that dymo labelmanager pc oetry and art and film can help us tread more lightly on the earth) because the roots of the problem go far deeper than culture can penetrate. Still, a study of culture helps us to understand what sort of creatures we are that we can effectively choose to immolate ourselves and the planet. Literature, as we all know, is the human pageant distilled; but it's equally the transhistorical record of a sad and furious primate, a mirror held up to our species' ugliness. Passed through the interpretative lens of ecocritical theory, literature reveals instance after instance of our inability to project, limit, and control the mainly negentropic quality of all our activities in our environments. In simple terms, the price we have paid for the complexity of our things is the decomplexity of earth's things. As a species, we have the power to modify our surroundings to suit our needs but not the wisdom to suit our needs to our surroundings.